About Me
Hi there,
It’s a pleasure to meet you here!
I’m a seasoned UX designer with over a decade of experience turning complexity into clarity. At Amazon, I lead large-scale, cross-functional initiatives—aligning senior stakeholders, shaping product strategy, and delivering customer-obsessed solutions at scale. I thrive in ambiguity, ask the right questions, and use design thinking to connect vision with execution. I’ve had the privilege of partnering with industry leaders—from FAANG giants to B2B2C companies and fast-moving start-ups—consistently driving outcomes through thoughtful, scalable design. Whether shaping long-term vision or solving near-term challenges, I design with clarity, trust, and lasting impact in mind.
I am always looking for new projects and collaboration opportunities so please feel free to connect with me. I look forward to exploring ways we can work together.
Reflections from people I've partnered with:
“I had the absolute privilege to work closely with Ada for several years at Amazon, and I can confidently say she is a thoughtful and dependable designer. One of Ada’s Strengths is her ability to focus team on the right problems…She consistently deliver results by moving large, complex projects forward with high level of quality and reliability. This is evident in Ada’s work and in the strong relationship she has built particularly with AI team around emerging agent experiences”
— Jothish John, Staff Product Designer at Adobe
“Ada is a talented design professional, she’s excellent at soliciting feedback from stakeholders and customers alike, creating user-focused requirements, and translating them into beautiful, functional, and clearly defined designs. Ada is always a pleasure to work with and can be counted on to produce superb results.”
— Patrick Cosmo, Head of Engineering for Warner Chappell Music
“It was a pleasure to work with Ada in my role as Product Manager to deliver the subscriber portal solution for one of the largest communications service providers in Malaysia. Ada was instrumental as the UIX lead for this project…She is a passionate and detailed-oriented designer with business acumen and a clear vision on the big picture, she would be a tremendous addition to any product development team.”
— Gareth Barnes, Technical Program Manager at Google
“Ada was a tremendous contributor as an instructor at LeanUX Vancouver. She was an irreplaceable cornerstone to developing a successful curriculum for the workshop and also was a skillful instructor.”
— Angie Yoo, Core Product Designer at Shopify
“Ada demonstrates strong capability in the creative design process, she approaches requests for new projects in a consultative manner and provides thorough documentation of the outcomes-driven through iterative requirements gathering, and provides a well-thought persona-based framework, ensuring an end functional product also achieves upfront user experience objectives.””
— Chris Busch, Connectivity at Meta
Education
As a big believer in life-long learning, I continually challenge myself to absorb knowledge in new ways. After obtaining my B.Sc. (Interaction design and technologies) at Simon Fraser University, I had the opportunity to be one of the first hundred individuals in the world to complete the prestigious Nielsen Norman Group User Experience Master Certification (UXMC) program. To better understand startups and new businesses, I have completed the Disruptive Strategy Certification and I’m currently enrolled in the Credential of Readiness (CORe) program at Harvard Business School online. With additional business insights, I am able to better design the right solution for your business, regardless of the stage your business is in.
Get in touch with me